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Lucky Brand Licenses Handbags

lucky-missy-bagLucky Brand is moving into handbags for fall and plans to take its first steps in the international arena before the year is over.

The Los Angeles-based jeanswear brand, part of Fifth & Pacific Cos. Inc., has licensed Trebbianno LLC, a New York-based accessories firm, to manufacture and market Lucky Brand handbags for distribution in the U.S. and Canada, with first deliveries to wholesale accounts and Lucky’s stores slated for June. The bags also will be available on the company’s e-commerce site at luckybrand.com.

The pact with Trebbianno marks Lucky’s seventh licensing agreement, following arrangements with The Camuto Group for women’s footwear, Parigi Group Ltd. for children’s, Elizabeth Arden for fragrance, REM for eyewear, Lunada Bay for women’s swimwear and Contour for technical accessories.

“Footwear has been in place for a number of years and we’ll have children’s in the stores for spring,” Dave DeMattei, chief executive officer of Lucky, told WWD. “We’ve done some jewelry in-house and really felt accessories was a natural for us.”

With retail prices generally falling below $250, the line reflects what the company describes as its “casual, Southern California chic” design aesthetic and is dominated by leather with accents including braided handles, selective placement of hardware and sporadic use of patterns.

“Our two teams immediately connected,” said Terry McCormick, president of Trebbianno. “We understood the Lucky Brand aesthetic of casual, bohemian chic and we quickly could envision what the collection should look like.”

The licensing agreement comes as Lucky wraps up a year of double-digit increases in sales and continued bottom-line improvement following a painstaking effort at redirecting merchandise and operations.

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